BEX® Sunglasses Unveils the Everyday T-Shirt Collection: This Is Not Just a T-Shirt

For Immediate Release

[Las Vegas, August 29th, 2023] – BEX Sunglasses, a pioneering name in premium eyewear and lifestyle accessories, is excited to introduce its latest release – the Everyday T-Shirt Collection. Meticulously crafted as a reliable and durable tool for everyday wear, this collection features a lifetime warranty that surpasses the endurance of its wearer.

The Everyday T-Shirt Collection, a natural extension of BEX Sunglasses' philosophy of creating innovative, style conscious products for people who work hard and play harder, has been meticulously crafted to meet the demands of individuals who put in the hard work. Each t-shirt is a testament to BEX's dedication to quality and durability, making it the perfect choice for those who seek both comfort and reliability in their daily wear.

Key Features of the Everyday T-Shirt Collection:

  • Superior Comfort and Fit: Made to effortlessly complement your every move. Crafted from a soft and flexible blend, it ensures comfort and adaptability, offering a perfect fit.
  • Long-Lasting: Just like BEX's eyewear, the Everyday T-Shirt Collection is built to last. These t-shirts retain their shape, color, and quality even after numerous wears and washes. The non-shrinking design ensures a long-lasting investment in your wardrobe.
  • Wear-Tested: The Everyday T-shirt collection is wear-tested by BEX’s in-house team to ensure an impeccable and comfortable fit. 
  • Versatility Redefined: Resilient. Reliable. Relentless. Experience the unbeatable durability with the Everyday T-Shirt featuring a no-stretch collar, precision cut-and-sew custom design, secure no-flip hemline, and substantial, long-lasting thickness. Designed for those who lead a busy and active lifestyle, the Everyday T-shirt combines style and functionality to withstand the rigors of our everyday environments.

"I wanted to create a BEX t-shirt product that withstands the test," said Jason Adams, Founder and President of BEX Sunglasses. "A garment that was engineered and constructed to support our world class fit and detailed approach to product design. The other brands use a common stock t-shirt, ship it to the printer, and rip the labels out so you don’t realize it. We built our line from scratch, over a two- year painstaking process. So instead of a $35 throw-away tee, we built a $50 tool that will outlast any item you have in your closet."

The Everyday T-Shirt Collection launched on August 29th and is now exclusively available on the official BEX Sunglasses website,, and at participating retailers. 

For more information, images, or media inquiries, please contact:

BEX Customer Service Team


About BEX Sunglasses:

Established in 2009, BEX® is one of the leading product design and eyewear brands in the world, chosen by customers for its superior comfort and affordability. The professional standard in lightweight eyewear design. BEX® continued on its success as the fastest growing eyewear company into apparel and accessories; offering men's and women's product lines that appeal to performance, outdoor active and lifestyle consumers. Featured in Forbes, BEX® is both grateful and energized by the overwhelming support by our loyal customers.The launch of the Everyday T-Shirt Collection is a testament to the brand's commitment to delivering quality products that enhance everyday experiences.


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