A Father’s Day Tribute: The Man Behind BEX® and the Family That Fuels Him

Fatherhood is more than a role—it’s a legacy. At BEX®, we know that grit, hard work, and style aren’t just values we live by—they’re gifts handed down from one generation to the next.

This Father’s Day, we’re proud to shine a spotlight on our very own president, Jason Adams—not just as a leader, but as a dad.

Grit. Hard Work. Style. Passed Down.
He taught us to show up.
To work hard.
To do it right the first time.

Now it’s our turn—to carry it forward, one memory at a time.

There’s something powerful about watching a dad lead not just in business, but in life. From the early morning moments to the late-night lessons, fatherhood is where leadership begins. It’s where character is formed. It’s where every legacy takes root.

Whether it’s on the ranch, at the rodeo, or during a quiet walk with his kids—Jason leads with presence. His story isn’t just ours—it’s one every hardworking dad can relate to.

And this Father’s Day, we’re honoring every dad who shows up and keeps showing up.

Join the BEXTRAVAGANZA® Father’s Day Sweepstakes

This season, we’re honoring the legacy of grit, drive, and devotion—and giving you the chance to do the same.

Enter now to win the ultimate Father’s Day prize pack:
Over $850 in unreleased BEX® gear, built to work as hard as he does.
BEXTRAVAGANZA® ends June 16, 2025.

Whether you're celebrating your dad, grandfather, husband, or mentor, this is your moment to say thanks—loud and clear. Because the best stories aren’t just told. They’re lived.

Honor the legacy. Celebrate the journey. And don’t miss your chance to win.

 

Sunglass Styles Featured in This Post:

Nashville Black/Gray | Demi OTG Rose Gold/Brown | Zion Burlywood/Brown/Silver | Anna Mustang/Green/Coral