Saddle up, sweetheart. The BEX® Wild Hearts Collection is ridin’ in hot. This web-exclusive, limited edition collection brings Western roots and modern sporty style together for anyone who loves grit with glam. Rose-washed caps, sunset-tinted shades, polished polos, and custom playing cards shine alone but are unstoppable as a set. This Valentine’s, love comes with dust on its boots and fire in its chest. Gear up bold, solo or with your crew.

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JAEBYRD X-OTG [LIMITED EDITION]
$ 169.00
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KNOX [LIMITED EDITION]
$ 189.00
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SABLE [LIMITED EDITION]
$ 189.00
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PREMIUM PLAYING CARDS
$ 17.77
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BOLT [LIMITED EDITION]
$ 32.00
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HEARTLAND [LIMITED EDITION]
$ 32.00
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WILDHEART [LIMITED EDITION]
$ 32.00
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DESERT BLOOM [LIMITED EDITION]
$ 32.00
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BELLE WOMEN'S GOLF SHIRT [LIMITED EDITION]
$ 65.00
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BELLE WOMEN'S GOLF SHIRT [LIMITED EDITION]
$ 65.00
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BELLE WOMEN'S GOLF SHIRT [LIMITED EDITION]
$ 65.00
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BRONC MEN'S GOLF SHIRT [LIMITED EDITION]
$ 65.00

PREMIUM PLAYING CARDS

Raise the stakes. The BEX® Premium Playing Cards are made for poker nights, rodeo nights, and everything in between, built for those who play bold both at the table and in life. This full set of black linen finish casino-grade cards, housed in a premium embossed and foiled case, delivers a smooth shuffle and a deck made for the outlaw spirit and collector’s pride.

Double down on BEX®. Ready to play.

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For a limited time only


Keep your shades safe and your drink cold with the BEX® OTG Coozie Case. This Limited Edition accessory doubles as both a sunglasses protector and a drink cooler, combining åstyle and function for every adventure. Perfectly sized for long necks, 12oz cans, and your BEX® sunglasses, it’s the ultimate companion for those on the go. Drink responsibly.

Outer Shell: 100% Nylon

Lining: 100% Neoprene

Care Instructions: Spot clean with mild detergent and a soft cloth. Handwash in lukewarm water. Air dry thoroughly. Avoid machine washing and harsh chemicals. Store in a clean, dry area when not in use.

PERFECT FOR:

LONG NECKS

12OZ CANS

BEX® SUNGLASSES