News

We couldn't be happier to be featured in Cowgirl Magazines 2021 Holiday gift guide. 

For the Full article Click Here

Planning a trip to Las Vegas for the NFR. There are many events offering products you love. If you are looking to purchase BEX products below is a list of places where BEX will be offered. 

At BEX we have a lot of people working behind the scene to provide product feed back and product testing. Our Ambassadors live in the same elements that our customers do, which allows us to provide real life images of the products being used. To give you a better understanding about Jena we asked her some questions that we thought might show a better relation to our customers.

Jena Knowles is a 4th generation rancher who lives in Oregon with her husband Trevor (who is a 13-time NFR steer wrestling qualifier & also loves BEX.) They have 1 daughter, Chaney who is almost 2, and Jena works as the PR Director at their local hospital.

I'm always grateful to have my BEX sunglasses! I spent years shoving a pair of expensive aviators back up my nose all day long. Since I tried my first pair of Bex almost 3 years ago, I haven't worn any other brand, and never will. I'm THAT hooked! They really do stay put!

Learn a little more about Jena.

B: Mountains or Prairies? 
J: Mountains

B: Spring or Fall?

J: Spring - baby calves and branding time!

B: Fresh Cut Hay or the smell after a Good Rain 

J: Fresh cut hay, that means it's summer! My favorite!

B: Favorite pet? 

J: Favorite pet is probably my mini horse Dusty. He serves zero purpose on the ranch but he's adorable and hates everyone but me, his loyalty has earned him the number 1 spot.

B: Dream vehicle?

J: I'm not picky, any clean vehicle that can't be used for ranch work. ;)

At the core of our customer is a family component. We believe that a family with a great relationship that works together is the success for a happy life. What better way to spend the day with your family then to go out and hunt some big game. Not only will it provide your family with some time out together away from your phones and other distractions. It will create a task where working together to bring home the bacon (or elk meat) will strengthen your family bonds.

Drake S. is one of our amazing customer who shed a little peek of their family dynamic with us. We couldn't be happier to see how happy his family was to take down this trophy. At the end of the day this family will no doubtedly remember this accomplishment for the rest of their life. 

For more info about elk hunting we recommend you check out this article provided by the team over at gohunt.com

For the 2nd (kind of 3rd) year in a row BEX has been the official sunglass sponsor of the Miss Rodeo America. These women are not just beautiful, but smart and are on the path to be extremely successful. Wish all of these lovely lady's the best of luck competing this year. Take pride in your state by checking out this years contestants. 

Miss Rodeo America 2022 contestants, Click Here.

Wyatt has officially joined the BEX team in 2021. He has always been integrated in our team and we have always supported him. We are very happy to have our own Nevada native come and join the BEX team.

Click here to learn more about Wyatt Denny and his rise to the NFR. 

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A post shared by Wyatt Denny (@wyattdenny22)

The water is getting warm, and we know you can hardly wait to get back out there and pull some fish from the water. Instead of just putting a lure on and throwing a line out, check out this article from USAngler. They give some really good tips on how to make your fishing experience more prosperous. 

This article will provide you with valuable information about the best spots to look, the best lures to use, and the best technique to land that prize bass.

To read the full article, Click Here.

We want to say thanks to Horse & Rider for featuring BEX Sunglasses on there article about "Running the Bases". If you would like to check on the article click here.

BEX and Favorite Ghavert FX is probably one of the best fishing sunglasses on the market. Check out Tackle Warehouses review on this sunglass. For move about Tackle Warehouse, click here.

We were happy to see that this joke played out, and that all of our customers have the same sense of humor that we do. We have the greatest customer base, and we can't thank you enough for laughing along side us as we debuted our newest character. Sleazy J's discount emporium was a huge success. Take a look, comment and laugh with us.

At BEX we appreciate all of those working in law enforcement and the military. In return we are offering our American Hero Discount to all of those who work in the United States active military, law enforcement officers, and firefighters.

If you are actively working on one of these professions, click here to apply for your discount.