SPRING STARTS HERE: ADVENTURE-READY STYLE + GIFTS FOR MOM

There’s something about spring that makes everything feel possible again. Longer days, road trip playlists, porch hangs, trail rides, fishing trips, backyard BBQs — you name it. This is the season that turns plans into action. And nothing says “I’m ready” like a new pair of BEX® sunglasses.

Spring isn’t just about fresh adventures — it’s about showing up for the moments that matter. Whether you’re headed out for a ride, planning a weekend by the water, or finding the perfect gift for Mother’s Day, Father’s Day, or graduation, now’s the time to gear up in style.

So grab your iced coffee (or your BEX® OTG Coozie Case*), and let’s dive into the ultimate spring gear refresh — because this season is all about embracing the sunshine, gearing up for your next adventure, and doing it with BEX® style.

*Patent Pending OTG Coozie Case. Not sold separately.

Mother's Day is Coming: Spoil her. Thank her. Remind her she still looks like a legend.

Behind every great cowboy or cowgirl, there's a mom who raised them with grit, grace, and a whole lot of love. This Mother’s Day, skip the usual flowers and give her something built to last — just like her. Whether she’s out gardening, riding, fishing, or chasing kids around the yard, BEX® sunglasses are the perfect gift for moms who do it all. Stylish. Durable. Made for real life in the sun.

Looking for Mother’s Day gift ideas? The Limited Edition Anna might be just what you're looking for — it’s sleek, tough, and comes with our exclusive Patent Pending OTG Coozie Case that feels like a little extra love.

“Here’s to the moms who raised us to chase the sun — and taught us how to keep our shades on while doing it.”

Start Browsing — Your Perfect Mother’s Day Gift Is Waiting >>

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