Memorial Day: Sunglasses for Your Patriotic Activities

Memorial Day is a special time for Americans! This federal holiday in the U.S. honors and remembers the brave military personnel who have given their lives in service to the country. It also joyfully marks the unofficial start of summer. People celebrate with barbecues, picnics, and family gatherings, creating cherished memories with loved ones. Amidst the festivities, it's important to take a moment to reflect and remember those who made the ultimate sacrifice.

Did you know?
Originally known as Decoration Day, this holiday began after the American Civil War to honor the brave Union and Confederate soldiers who gave their lives. By the 20th century, Memorial Day had blossomed into a celebration that honors all Americans who have died in military service. It's a day filled with gratitude and remembrance, as we celebrate the courage and sacrifice of our heroes.



This Memorial Day, celebrate in style by taking 20% off!


Available in 3 colors
Perfect for honoring our heroes at outdoor events this Memorial Day, BOLO sunglasses embody the resilience and spirit of first responders. Their wrap-around design ensures maximum coverage, shielding eyes from both harsh sunlight and unexpected debris. Crafted with ANSI Z87.1 impact-resistant lenses, BOLO offer unparalleled protection allowing wearers to enjoy festivities with peace of mind.


  • Sun Protection for Adventurers: BOLO provides 100% UV protection, safeguarding your eyes from harmful UV rays during long days spent under the sun while hiking, camping, or enjoying a beach day on Memorial Day.
  • Clear Vision in Bright Conditions: The lenses feature anti-glare technology, reducing eye strain and enhancing visibility. This is especially useful for enjoying scenic drives and fishing trips without being bothered by bright reflections.

  • Built for Tough Trails: With a rugged construction, BOLO is perfect for outdoor activities like hiking, biking, and other adventures. Their durability ensures they remain intact even in rough environments, making them ideal for Memorial Day hikes and nature trips.

  • Outdoor Style: Combining function and fashion, BOLO ensures you look good while paying tribute to our heroes.
  • Honoring Heroes Outdoors: Wearing BOLO not only provides personal benefits but also symbolizes support and recognition for first responders and military personnel, aligning perfectly with the spirit of Memorial Day.




Available in 3 colors
CRUSHER stands as a testament to durability and functionality. Its rugged RELIALITE™ frame is engineered to withstand the challenges of any adventure, making them ideal companions for outdoor enthusiasts gathering to honor our heroes.


  • Trailblazer's Endurance: The RELIALITE™ frame is designed to endure the toughest conditions, ensuring that CRUSHER  remain intact and functional even during rigorous outdoor activities like hiking, rock climbing, or trail running.
  • Rock-Solid Protection: Crafted with a MIL-PRF 31013 rating to resist impacts, CRUSHER lenses protect your eyes from flying debris, sudden bumps, and other unexpected hazards encountered during active celebrations.

  • Sunshield for Explorers: CRUSHER offer 100% UV protection, safeguarding your eyes from harmful UV rays during long hours spent in the sun at Memorial Day parades, barbecues, and other outdoor gatherings.
  • Trailblazer's Tribute: Wearing CRUSHER not only enhances your outdoor experience but also symbolizes your support and recognition for the bravery and sacrifice of our military heroes, aligning perfectly with the spirit of Memorial Day.





Available in 2 colors
Perfect for outdoor explorations, MICA combines durability and style with a full-frame design and side shields, providing robust protection and a timeless look for any adventure.


  • Side Shield Protection: Equipped with side shields, MICA offers enhanced protection against wind, dust, and debris, ensuring your eyes stay safe during your Memorial Day activities.
  • Classic Outdoor Style: MICA features a timeless look that complements any outdoor gear, adding a touch of sophistication to your outdoor excursions.
  • Optimal Outdoor Vision: MICA enhances your vision by reducing glare and improving clarity, making them ideal for spotting wildlife, navigating trails, and enjoying scenic vistas.

  • Reliable in All Conditions: Built to handle varying weather conditions, MICA is your go-to choice for any outdoor scenario, from sunny afternoons to windy mountain tops.


Take 20% off these select styles on Memorial Day only.*


The America's Heroes Discount is our proud way of giving back to veterans and active-duty military personnel. It's our thank you for their service and sacrifices. To find out more about this special offer, head over [here] or reach out to our customer service team at


*Discount is automatically applied at checkout.
Sale ends May 27th, 2024 at 11:59PM PST.