{"title":"WILD HEARTS COLLECTION [LIMITED EDITION]","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSaddle up, sweetheart. The BEX® Wild Hearts Collection is ridin’ in hot. This web-exclusive, limited edition collection brings Western roots and modern sporty style together for anyone who loves grit with glam. Rose-washed caps, sunset-tinted shades, polished polos, and custom playing cards shine alone but are unstoppable as a set. This Valentine’s, love comes with dust on its boots and fire in its chest. Gear up bold, solo or with your crew.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"playing-cards","title":"PREMIUM PLAYING CARDS","description":"\u003cp\u003eRaise the stakes. The BEX® Premium Playing Cards are made for poker nights, rodeo nights, and everything in between, built for those who play bold both at the table and in life. This full set of black linen finish casino-grade cards, housed in a premium embossed and foiled case, delivers a smooth shuffle and a deck made for the outlaw spirit and collector’s pride.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDouble down on BEX®. Ready to play.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY FEATURES:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eFull set of timeless, elegant cards for enthusiasts, collectors, and bold players\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eCasino-grade quality for professional-level play and smooth shuffles\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePremium embossed and foiled case designed for style and collector appeal\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eDurable construction built to last game after game\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEX® Sunglasses","offers":[{"title":"Default Title","offer_id":42890053091417,"sku":"AC777BK","price":17.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4913\/files\/PREMIUMPLAYINGCARDS-UPDATED.png?v=1768598506"},{"product_id":"bolt-led","title":"BOLT [LIMITED EDITION]","description":"\u003cp\u003eCharge your look with Bolt, the Wild Hearts Limited Edition cap built for bold moves and heartbeats alike. Dusty rose charm meets lightning-fast energy in this curved bill modified trucker, with a microfiber front, suede brim, and leather strap with gunmetal buckle. From sunrise mischief to sunset glow, this cap isn’t just worn—it’s lived in. Slip it on, embrace the spark, and let your Wild Heart lead.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLimited Edition. Small Batch. Live Boldly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFIT 940 | 5-Panel Curved Bill Modified Trucker \u003c\/strong\u003e\u003cbr\u003eThe BEX® FIT 940 is a modern twist on the classic trucker hat, featuring a 5-panel design and a curved bill for a sleek, structured look. Designed with a lower crown for a relaxed fit, it blends traditional trucker style with contemporary comfort, breathability, and coverage. The durable snapback closure ensures a secure, adjustable fit for all-day wear. Whether you're hitting the road or relaxing outdoors, the FIT 940 is your go-to headwear for effortless, laid-back style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY FEATURES:\u003c\/strong\u003e\u003cbr\u003e•  5-panel, curved bill construction.\u003cbr\u003e•  Premium suede undervisor for added sophistication.\u003cbr\u003e•  Buckram-reinforced crown with printed fabric lining.\u003cbr\u003e•  Cotton sweatband for comfort and moisture absorption.\u003cbr\u003e•  Breathable polyester mesh back for all-day ventilation.\u003cbr\u003e•  Embossed leather strap with gunmetal buckle for adjustable fit.\u003cbr\u003e•  3D embroidered front logo for bold branding.\u003c\/p\u003e","brand":"BEX® Sunglasses","offers":[{"title":"Dusty Rose","offer_id":42911887818841,"sku":"H0263DR","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4913\/files\/WILDHEART-H0317RQ-LEFT-SIDE3_OOS.png?v=1775755741"},{"product_id":"wildheart-led","title":"WILDHEART [LIMITED EDITION]","description":"\u003cp\u003eThis Valentine’s, the Wildheart Limited Edition cap is made for those who ride free, live loud, and embrace a little wild fun. White front panels meet a dusty rose microfiber visor and black suede brim in a modified trucker style, finished with a fun embroidered design. Fully adjustable with a soft-touch closure, this cap moves with you from sunrise mischief to sunset glow—because some hearts were meant to run free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLimited Edition. Small Batch. Live Boldly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFIT 940 | 5-Panel Curved Bill Modified Trucker \u003c\/strong\u003e\u003cbr\u003eThe BEX® FIT 940 is a modern twist on the classic trucker hat, featuring a 5-panel design and a curved bill for a sleek, structured look. Designed with a lower crown for a relaxed fit, it blends traditional trucker style with contemporary comfort, breathability, and coverage. The durable snapback closure ensures a secure, adjustable fit for all-day wear. Whether you're hitting the road or relaxing outdoors, the FIT 940 is your go-to headwear for effortless, laid-back style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY FEATURES:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5-panel, curved bill construction.\u003c\/li\u003e\n\u003cli\u003ePremium suede undervisor for added sophistication.\u003c\/li\u003e\n\u003cli\u003eBuckram-reinforced crown with printed fabric lining.\u003c\/li\u003e\n\u003cli\u003eCotton sweatband for comfort and moisture absorption.\u003c\/li\u003e\n\u003cli\u003eBreathable polyester mesh back for all-day ventilation.\u003c\/li\u003e\n\u003cli\u003eModern soft-touch adjustable snapback closure for a custom fit.\u003c\/li\u003e\n\u003cli\u003eSmall rubber patch on the right mesh panel adds a signature touch.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eArched 3D embroidered Cowboy Up design on front panel. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEX® Sunglasses","offers":[{"title":"Rose \/ Quartz","offer_id":42911893618777,"sku":"H0317RQ","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4913\/files\/Caps-Wildheart-OOS.png?v=1772648596"},{"product_id":"heartland-led","title":"HEARTLAND [LIMITED EDITION]","description":"\u003cp\u003eMeet Heartland, the Wild Hearts Limited Edition cap that celebrates homegrown spirit and fearless charm. Soft bone panels meet a pink visor, with a suede brim and classic curved bill for a look that’s equal parts rugged and refined. Finished with a bold 3D BEX® icon, this fully adjustable cap moves with you from sunrise to sunset. Slip it on, own your grit, and let your heart lead the way.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLimited Edition. Small Batch. Live Boldly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit 281 | 6-Panel Curved Bill Classic\u003c\/strong\u003e\u003cbr\u003eThe BEX® Fit 281 cap embodies the best of Classic Fit design, blending durability, ergonomic comfort, and all-day wearability. Its premium 6-panel construction, curved bill, and buckram-reinforced crown offer a secure yet relaxed fit suited for most head shapes and sizes. The adjustable snapback closure and slightly rounded silhouette ensure comfort, making the Fit 281 the ideal choice for everyday legends seeking a traditional yet elevated style that thrives in any adventure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY FEATURES:\u003c\/strong\u003e\u003cbr\u003e•  6-panel, curved bill structure construction.\u003cbr\u003e•  Buckram-reinforced crown with printed fabric lining.\u003cbr\u003e•  Cotton sweatband for natural comfort and moisture absorption.\u003cbr\u003e•  Premium suede undervisor for added sophistication.\u003cbr\u003e•  Breathable polyester mesh back for cool comfort.\u003cbr\u003e•  Adjustable snapback closure for a custom fit.\u003cbr\u003e•  3D embroidered BEX® Icon. \u003c\/p\u003e","brand":"BEX® Sunglasses","offers":[{"title":"Rose \/ Bone","offer_id":42911896404057,"sku":"H0316RB","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4913\/files\/Caps_Heartland_RoseBone_H0316RB_OOS.png?v=1770322282"},{"product_id":"desert-bloom-led","title":"DESERT BLOOM [LIMITED EDITION]","description":"\u003cp\u003eBold, iconic, and built for the wild at heart, the Desert Bloom Cap brings desert energy to every adventure. 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The adjustable snapback closure and slightly rounded silhouette ensure comfort, making the Fit 281 the ideal choice for everyday legends seeking a traditional yet elevated style that thrives in any adventure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY FEATURES:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecClassic 6-panel, curved bill construction.\u003c\/li\u003e\n\u003cli\u003eBuckram-reinforced crown for lasting structure.\u003c\/li\u003e\n\u003cli\u003eCool-Dry sweatband wicks moisture for all-day comfort.\u003c\/li\u003e\n\u003cli\u003eLaser-cut back panels for ultimate ventilation.\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure for a custom fit.\u003c\/li\u003e\n\u003cli\u003eEmbroidered Stay On® design on front.\u003c\/li\u003e\n\u003cli\u003eSoft silicone logo detail on side panel.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEX® Sunglasses","offers":[{"title":"Maroon","offer_id":42911899484249,"sku":"H0324M","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4913\/files\/DESERT-BLOOM-H0324M-FRONT-LEFT-LED_2ed4d621-e506-477f-9945-7c12cb03d984.png?v=1768927354"},{"product_id":"sable-led","title":"SABLE [LIMITED EDITION]","description":"\u003cp\u003eDesigned for modern Western style with a fearless edge, the Limited Edition Sable in Rose Gold was created for our Valentines web-exclusive Wild Hearts Collection.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium titanium and RELIALITE® and equipped with Universality® nose pads, these sunglasses are ultra lightweight yet built for long days, bold moves, and effortless confidence. The subtly irregular frame shape makes a refined statement, while curved temples extend comfortably past the ear for all day wear, especially under hats. A built-in side shield blocks dust, wind, debris, and harsh sun, delivering real world protection with elevated style. Sable blends romance, grit, and timeless Western influence for those who ride their own line and dress with intention.\u003c\/p\u003e\n\u003cp\u003eWild Hearts sunglasses come with a Desert Aloha Dusty Rose microfiber pouch and the BEX® OTG Coozie Case, a dual purpose essential that protects your sunglasses and doubles as a drink cooler on the go.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eLimited Edition. Small Batch. 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